Food producers have many options for packaging frozen food. Packages intended for freezer storage have unique material requirements, but many design options are available. From packaging that protects contents to materials that can withstand temperature changes and child proof packaging, here are a few ideas for materials and designs to make any frozen food product stand out behind store freezer doors.
Innovative Packaging Materials
Several materials are suitable for packaging frozen food. Polyethylene film can withstand temperatures as low as -40 degrees Fahrenheit and is strong and resistant to puncture throughout transportation, handling and storage. PE is printable and can be layered to provide the necessary level of protection for frozen products. Flexible PE derivatives such as HDPE, LDPE and polypropylene are also used to package frozen food.
Packaging designed for the preparation of frozen food is a popular trend. Flexible packages made out of polyethylene terephthalate can be exposed to a wide range of temperatures and are often used for boil-in-bag or microwavable packages. Factor in the type of food and the recommended preparation methods to arrive at the most convenient package design and functionality for consumers. Producers may also want to factor in the end of product life and select the most sustainable flexible packaging.
Clear Labeling Design
Another trend in frozen food package design is clear labeling. Labeling requirements for frozen foods extend beyond requirements for other types of food products. All packages should include a statement of identity, net weight, filling quantity, batch identification data, an indication of the freezing method and a best-before date. This important information should be clearly presented so that consumers can easily find the information they need to make an informed purchase and to properly prepare a product.
In addition to meeting any applicable labeling requirements, producers may also want to find ways to draw attention to the unique features of a product. Depending on package contents, it may also be necessary to specify a safe storage temperature range and guidelines regarding thawing or refreezing for food safety.
The wide variety of frozen food products available increases the importance of the visual design of packaging. This is one area in which custom frozen food packaging can make a difference in the shelf appeal and sales of a product. Any style of frozen food packaging can be printed with clear text and high-quality graphics for the best product presentation.
Packaging design goes beyond incorporating labels, brand logos and images that correspond to the products in a package. A consistent approach to branding and stylistic elements may cause customers to prefer a particular brand of frozen food over competing products. It is most cost-effective to use digitally-printed packages produced without plates that can be printed on demand in any quantity or even with a variable print run.
Food producers should carefully consider packaging materials and designs when preparing to bring a new frozen product to market. Features such as re-closable zippers or packages that can be used during preparation can increase customer convenience and preference for a particular frozen food product.